Daniel Kuperman
Director of Marketing

Daniel Kuperman, Director of Marketing for Quadrant Software, has over 12 years of experience in the high tech industry. A native of Sao Paulo, Brazil, Daniel began his career at KPMG Consulting (now BearingPoint) as a trainee and climbed quickly the ranks to become senior consultant for the CRM practice. Throughout his management consulting years, Daniel helped companies of all sizes and industries such as banking, finance, manufacturing, healthcare and distribution with projects ranging from system analysis, network security, and software selection to balanced scorecards and marketing strategy.

His natural leadership, project management skills and a passion for technology brought him to Massachusetts where he earned his MBA in IT Strategy from Bentley College. During his first year at Bentley, Daniel received an internship with Quadrant Software where he led the implementation and subsequent training in the use of the company’s new sales force automation / CRM system. Upon graduation from Bentley, Daniel was offered a position at Quadrant Software as Business Analyst, where he conducted process analysis, software selection and implemented new technology and processes that led to higher savings and productivity in several areas of the company, including the marketing department. As recognition of his achievements, he was promoted to the position of Director of Marketing and is now responsible for the company’s overall marketing strategy, print and online communications, trade shows and events coordination, as well as promotions and branding efforts.