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Citizen Watch Company Automates Document Processing to Optimize Holiday Season Sales

Citizen Watch Company


As the world's largest watchmaker, leader in revolutionary technology and ecologically friendly timekeeping, Citizen Watch Company stands true to their mission in staying "Close to the Hearts of People Everywhere." From the beginning, it has been important that the Company have an authentic relationship with its customers; by having the fastest turnaround on orders, ensuring availability in major department stores globally, and most importantly ensuring that they can scale to meet the growing demands for their products, especially during the busy holiday seasons.

This holiday season was no different. Cyber Monday was just two weeks away and one of their largest retailers, Kohl's department store, tasked Citizen Watch with creating customized invoices and packing lists for drop shipping of products purchased on This kind of request has become very popular among large retailers who would like all orders to be co-branded with their company name. Having experienced a similar scenario with JC Penny last year, Citizen Watch knew they could rely on Quadrant Software to not only meet all of Kohl's requests but also meet their tight deadline.


Citizen Watch Company has been a customer of Quadrant Software's since 1996, relying on Quadrant's entire suite of Document Output Management solutions for the creation, distribution, and archival of almost all core business documents.

During the holidays, Citizen Watch Company notes a significant increase in customer orders, requests for watch repairs as well as order requests from retailers, all of which require the creation and distribution of shipping documents, invoices and purchase orders for their thousands of retailers, like Kohl's, worldwide. The company continues to turn to Quadrant Software's Document Output Management solution to meet these requests.


"Quadrant Software products have now become second nature," comments Bobby Sy, Director of IT, Citizen Watch Company. "Their solutions have been an integral part of our business operation for many years as we strive to provide the highest level of service to our customers."

"In order to meet retailer demands, many distributors outsource their order fulfillment and document printing. However, we feel that by keeping order fulfillment in-house it allows us to better serve our customers," adds Bobby Sy. "By not outsourcing we're able to retain control of fulfillment, ensuring quality and allowing us to meet customer demands quickly. In addition, it's much more cost effective."

Bobby Sy, Systems and Technology Manager, Citizen Watch Company

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